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Point of No Return

“We thought you might do something with orchestras.” I'd pictured many responses my parents might have when I told them I was opening a bookstore, but not this. I'd been so worried about their reaction to me abandoning my career, I never thought they'd perhaps been expecting it for a while. Even if the details were off, the general idea wasn't. After programming for nearly twenty years, we all knew it was time for me to move on.

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Ryan Magada
No Data Was Harmed in The Opening of This Bookstore

During my time at the dot-com behemoth, I was taught a crucial business principle. Data isn't just important — it drives every decision. You don't touch a line of code, launch a product, or respond to a customer without numbers providing direction. This made perfect sense to me; more to the point, it made the company very successful

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Ryan Magada
The Entirety of America

Let’s say you’re going to start a business. It’s typical to do so in your own city, enjoying the advantages that come with being part of a community. Sometimes, though, you have to venture outside the area for your idea to work. Among all the added challenges, there’s a difficult new question: Where will you go?

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Ryan Magada
Books are Dead

Getting a haircut is not normally a stressful experience for me. I’ve gotten it cut in the same style for a long time now, and I have no problem getting through the usual small talk. But this past March, after quitting my software job, things were not the same. When the stylist asked where I worked, I had no idea what to say.

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Ryan Magada
So you think you want to open a bookstore?

I was eighteen years old, six hundred miles from home, and sick to my stomach. My first few days at college had been discomforting and disagreeable; I'd had no practice being so completely on my own. With classes about to start, I headed to main campus to purchase supplies. First stop: the campus bookstore.

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Ryan Magada